![outlook plain text email outlook plain text email](https://lettoknow.com/wp-content/uploads/2017/12/a.png)
It looks more personal: Email that isn’t HTML-heavy is perceived to be more personal.Because of this, it filters those emails to the “Everything else” category or worse, as “Spam.” This makes these messages more difficult to find. Improved delivery: As an example, Gmail identifies HTML-dense emails as non-personal and thus less important.So, what is the reason for writing an email that looks like a plain-text email? Write HTML email that looks like Plain Text
![outlook plain text email outlook plain text email](https://i.ytimg.com/vi/UckpzuFTTlg/maxresdefault.jpg)
The tactic that you should use as part of your email marketing strategy involves writing HTML emails that appear to be written as plain text. In fact, you should include only a summary and instead redirect them to an HTML version on your website. While we recommend including content in the plain-text section of your email body, this content doesn’t need to be an exact copy of your HTML version. The majority of modern email clients only display HTML. It should be noted that while the points about people choosing plain-text email readers are a real possibility, they are remote and the exception. This rules triggers when an email message “only has text/html MIME parts” and is missing a text/plain alternative. But keep in mind that users of these clients are not the target audience for most marketers.Īs an example, SPAM Assassin, a popular Open Source anti-spam platform includes a rule MIME_HTML_ONLY. And some clients are exclusively built for plain text emails, such as Bat and Mutt. Some email clients, such as Microsoft Outlook, provide an option for users to only display the text-only version of an email.
![outlook plain text email outlook plain text email](https://www.thewindowsclub.com/wp-content/uploads/2015/10/Read-text-as-plain.png)
But your sender score and properly configured SPF and DMARC are much more important as it relates to spam scoring. Email with lots of images and links (but very little content) is a red flag. While some older anti-spam platforms have the ability to flag HTML-only versions of emails as spam, the real culprit is link and image to content ratios. Some devices may not have a browser built in to parse HTML content. Including plain text versions of your email content is important to ensure these devices properly display your content in alerts and notifications. Increasing popularity of Internet of Things (IOT), mobile devices, and smartwatches Although many readers are capable of reading HTML, make sure to provide an alternative just in case. People who have difficulty reading for any reason can use accessibility features to read email. The following are some of the reasons why.
![outlook plain text email outlook plain text email](https://imgcdn.maketecheasier.com/2013/03/outlook2010-view-in-plain-text.png)
You should always include an edited plain-text version of your content in your email in addition to your HTML content. Always include plain-text content with your HTML content While we don’t recommend sending plain-text emails, we do still recommend including the content in your email. In fact, configuring an email client to only display plain text is a lot of work.Īnd most email marketing platforms, including DailyStory, enable you to set both the HTML and plain text versions of your content.įor example, in DailyStory, you can switch between tabs to edit your HTML or text content (or use the drag-and-drop HTML designer). Mail clients can be (but usually are not) configured to only display plain text. Note that we said “versions” and not “copies.” This is because the text/plain and the text/html content can be different. All it means is your email may contain two versions: a plain text (text/plain) version and/or an HTML (text/html) version of your content. This is called Multi-part MIME (Multipurpose Internet Mail Extensions).ĭon’t let the technical jargon scare you. And, some email clients now support a third option, AMP content. Technical background on text/plain emailĪn email message can include both HTML and plain text content in the same email. With today’s modern email clients, there is no reason to send a plain text-only email.īecause writing an email that isn’t overloaded with images, colors, and styles can be a solid strategy for connecting with your intended audience.Ĭonfused? Let’s dig in a little deeper. And writing plain text-only emails is terrible advice. It includes no HTML, and any HTML that was included is stripped out.īelow is an example when viewing the raw email content: It then sends as text/plain in the body of the email. What is a plain text email?Ī plain text email is devoid of images, colors, styles, tables and everything else marketers typically use to make emails as visually attractive as possible. We at DailyStory want to share some of the research we’ve done and the recommendations we give our customers. And, some email marketers even promote writing exclusively plain text emails instead of using HTML. We’ve read a lot recently about a resurgence of plain text email. Plain text emails focus on content versus design.